Give Pleasure Products have a new addition to their ETO award winning Give Lube range with the arrival of the world’s first lubricant developed and branded for people of colour, for beautiful black skin.

Noir is a silicone based lube with added skin care ingredients and is the result of extensive research and collaboration with a customer focus group comprising of men and women of African/Caribbean origin. Volunteers for the focus group were sought via London marketing agency RSL Management Services, the founder of which (Ronke Lawal) is the recipient of a Precious Award, founded to celebrate the achievements of inspirational entrepreneurial women of colour. The focus group were consulted on and sampled different formulations, contributed to design elements and helped choose the name for the product. Materials: silicone, Size: 100ml, Power: None Required